What lies beneath
The real messages behind today's social issues - brought to you by advertisers.
There seems to be some confusion as to what australian society is all about. Fortunately, it's an easy concept to grasp - massive hypocrisy. Perhaps we're all just so jaded that we don't notice, or don't care. Here's just a small sample of current issues, taken from my morning bus ride, and how our friends in adland think of them
Issue: Women are not sex objects, merely for the satisfaction of men
Response by : Lovable underwear
Location: Massive billboard next to the Anzac bridge
Come Dave, Come John? Come on.
It's bad enough that some genius at the RTA decided that closing a lane on the bridge during peak hour traffic would be a good idea. Now I have an an extra 10 minutes to look at crap like this while Sydney drivers try and work out how to merge, which is apparently more difficult than working out Pi to 800 decimal points in your head. And in a deadly pincer action, just when the roads are fucked, they put up the ferry prices! Imagine if the Cityrail was that coordinated - the train problems would be over in no time.
Issue: Sydney doesn't have enough electricity, the plants are about to melt down, causing widespread blackouts. All while pumping up greenhouse gasses.
Response by: AGL
Location: Bus poster
This pic isn't quite as clear as the poster on the bus, but hopefully you can make out in the background, the pair of McMansions. They're a bit hard to spot behind the glowing fairy breasts (huh??) but they're there, replete with black-tiled roofs, no eaves, all the lights on, air-conditioning going, and you can't see it, but probably the dryer going as well. Way to conserve electricity.
Issue: The kiddies are all turning into lard buckets.
Response by: Disney, Pixar, Cadbury Schweppes & Pepsi
Location: Bus poster
New children's movie proudly brought to you by chocolate bars and soft drink, the basis of a healthy kiddie diet pyramid (which is topped by Casey Donovan's 2 packs of winnie blues a day. At sixteen). Disney and Pixar will claim that this is a "family" movie, but I call bullshit. The female lead looks alarmingly like a prominent non-child friendly personality - you be the judge:
There's no way anyone over the age of say, 10, is not going to be traumatised by that similarity. Imagine having to spend 2 hours in a cinema with an animated posh leaping out at you from the screen. Frightening